DALLAS, Dec. 8, 2010 /PRNewswire-FirstCall/ -- Southwest Airlines is honored to once again be the Official Airline of the 2011 Sundance Film Festival. The airline is proud to support, for the second year in a row, the artists and filmmakers whose vision, creativity, and passion fuel the Sundance Film Festival every year. As a pioneer in aviation, Southwest salutes the filmmakers who seek new horizons and embrace possibilities. Southwest Airlines also sees the festival as an opportunity to expand the airline's Branded Entertainment practice—an effort focused on integrating Southwest into television and film productions. The airline is happy to showcase its People, Culture, planes, and travel experience through this innovative approach.