November 06, 2014
Sports Authority signs on as naming rights partner for Denver Broncos

Participating in this sponsorship deal:

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What seemed to impress the district board members was that Sports Authority now has its headquarters, 32 stores and 1,700 employees in Colorado; the sporting-goods company donates $1 million annually to local sports-oriented foundations; and it promises to enhance the Broncos' facility through interior and exterior improvements.
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