"We are extremely proud to announce this exclusive marketing sponsorship with IRONMAN, one of the most prestigious brands in all of endurance sports," said Andy Wirth, president and CEO of Squaw Valley and Alpine Meadows. "We feel there is incredible, immediate value in this sponsorship, and huge potential for what it can evolve into over the coming years. We see this relationship as one step towards Squaw Valley becoming the region's epicenter of athletic development and training - not just limited to IRONMAN athletes or triathletes, but for all high performance athletes."