November 06, 2014
Star India signs on as official sponsor for Indian Premier League

Participating in this sponsorship deal:

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However, it was Star TV which inked a six-year deal with the BCCI that allows it to telecast 96 international matches to be played in India till March 2018. A bid worth RsĀ  3,851 crore by Star TV - Rs 150 crore more than Sony's - was enough to seal the contract with the money-minting BCCI.
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