CHICAGO--(BUSINESS WIRE)--Jan. 17, 2013-- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced it will become the exclusive hotel and resort partner of the Chicago Cubs, Wrigley Field, Chicago Cubs Spring Training, Cubs Destinations and Chicago Cubs Charities. As part of the new long-term partnership, Starwood’s award-winning loyalty program, Starwood Preferred Guest(R), will give members exclusive access to a variety of once-in-a-lifetime experiences with the Chicago Cubs through SPG Moments(SM), beginning with the 2013 season.