November 06, 2014
State Farm signs on as official sponsor for Fiesta Atlanta

Participating in this sponsorship deal:

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ATLANTA, April 28 /PRNewswire/ -- Lanza Group, LLC, one of Atlanta'sleading Hispanic market advertising and PR firms, today proudly announced thatState Farm Insurance(R) is the official insurance sponsor of Fiesta Atlanta'08, an outdoor Cinco de Mayo festival celebrating Latino culture, music andfood. Fiesta Atlanta '08 takes place on Sunday, May 4, 2008 from 10:00 am to7:00 pm at Centennial Olympic Park in downtown Atlanta."We're happy to have State Farm Insurance as our official insurancesponsor," said Ralph E. Herrera, President of Lanza Group, LLC. "Theirpresence last year helped to educate and inform many of our attendees and welook forward to more of the same this year."For State Farm, the partnership represents an excellent opportunity toreach out to the Latino community. Last year's event had more than 30,000attendees. "Fiesta Atlanta '08 gives us a unique opportunity to reach out tothe community in order to exemplify what it means to be a good neighbor," saidAshley Deadwyler-Jones, Zone Marketing Analyst at State Farm. "We're proud tobe a returning sponsor of this fun filled fiesta!"Fiesta Atlanta '08 events include continuous live performances by nationaland local artists, an artist's market, and vendor booths offering free productsamples and authentic Latino foods. The event also features a SoccerChallenge, which will take place from 9:00 am to 5:00 pm.For more information about Fiesta Atlanta '08, contact Caroline ElisabethPeters at (404) 350-0200 or at You can also Fiesta Atlanta is a Lanza Group, LLC production.State Farm(R) insures more cars than any other insurer in North Americaand is the leading U.S. home insurer. State Farm's 17,000 agents and 76,000employees serve nearly 73 million auto, fire, life and health policies in theUnited States and Canada. State Farm also offers financial services products.State Farm Mutual Automobile Insurance Company is the parent of the State Farmfamily of companies.Lanza Group, LLC is Atlanta's premier full-service Hispanic MarketAdvertising and Public Relations firm specializing in the growing US Hispanicmarket. The Lanza Group provides a full-line of bilingual & biculturalservices.MEDIA CONTACT: Caroline Elisabeth Peters (404) 350-0200 cpeters@lanzagroup.comSOURCE Lanza Group, LLCĀ 
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