November 06, 2014
State Farm signs on as official sponsor for Ohio Department of Transportation

Participating in this sponsorship deal:

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“Your ad here”: State inks highway sponsorship<p>DAYTON, Ohio (WDTN) – New signs popping up on Ohio Interstates are part of a sponsorship deal entered into by the state with a major insurance company.<p>The new Safety Patrol Coverage Area signs that can be seen along Interstate 75 around Dayton stem from an agreement with State Farm.<p>The insurance company is sponsoring ODOT’s safety patrol. In the Dayton area, that safety patrol includes three vans that do things like help stranded motorists.<p>Soon the vans will have State Farm ads on them just like the signs do.<p>As part of the deal the state is getting $875,000 a year.<p>ODOT spokesperson Steve Faulkner says the money will be used to fund highway construction projects.<p>He says if sponsorships are something that can be used to generate revenue then the state should be considering them.<p>He tells us ODOT is looking into the possibility of more deals to sponsor things like rest areas or even bridge naming rights.<p>The signs will also be put up in Cincinnati, Columbus, Cleveland, Toledo and the Akron/Canton areas. Like this: <p>Like Loading...
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