American Girl, the inspiring world of dolls, content and experiences, and a wholly-owned subsidiary of Mattel (MAT), today announced it has teamed up with Swarovski® crystals to create this year’s dazzling holiday windows for its flagship stores in New York, Chicago and Los Angeles. Officially unveiling on Friday, November 8, the holiday windows feature an American Girl-inspired winter wonderland radiating with 350 Swarovski crystal strands across the three retail locations, and in New York, an additional 130lbs of Swarovski crystal star dust will bedeck the space. Guests to the window unveil celebrations will be among the first to see, pose with, and even purchase an exclusive American Girl Holiday Collector doll, each of which took over 40 hours to hand embellish with over 5,000 Swarovski crystals and beads and will retail for $5,000.
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