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November 06, 2014
T-Mobile signs on as official sponsor for National Basketball Association

Participating in this sponsorship deal:

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The nation’s fourth-largest wireless service provider has been a league sponsor since 2005. Since then, it has supported the league with big media buys, including title rights to TNT’s NBA halftime show. According Nielsen Monitor-Plus data, T-Mobile had $11.9 million in national TV spending from November 2007 through April 2008, the most among NBA advertisers.
Read more at www.sportsbusinessjournal.com »
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