As Pandora struggles to fight off a new wave of competition from the likes of industry giants like Google and Apple, the company recently announced a new feature that could definitely boost interest in its services. Dubbed “Pandora Premieres,” the new feature allows users to stream new albums in their entirety a week before they are released to the public. Upcoming albums can be streamed on-demand from start to finish for one week until they are released, and then they will be mixed in with Pandora’s standard streaming radio offering. Pandora Premieres is available to Pandora subscribers at pandora.com/premieres, and the company’s full press release follows below.