The fast-food restaurant will sponsor the account’s Stories––Instagram’s section for scrolling photos and videos that appear for 24 hours––on Thursday nights. The branded posts will encourage fans to take part in a contest or interact with the account, and each story will include giveaways, such as free tacos for a year for one fan who correctly predicts the score of a certain NBA game, says Brian Kelly, senior VP of ad sales at Bleacher Report.
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