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July 14, 2016
Tag Heuer signs on as official sponsor for La Liga

Participating in this sponsorship deal:

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Luxury watchmaker Tag Heuer is now in charge of keeping time during LaLiga matches. Madrid's Royal Theatre was the venue chosen to announce the partnership, a landmark in the footballing world given that it is the first time that a luxury watchmaker has agreed to join one of the world's top football leagues as both its official sponsor and timekeeper.
Read more at www.laliga.es/en/news/tag-heuer-sign-up-as-laligas-official-sponsor-and-timekeeper.com »
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