PHILADELPHIA, Sept. 25 /PRNewswire-FirstCall/ -- In an ongoing effort to align itself with highly-regarded professional sports organizations, Tasty Baking Company (NasdaqGM: TSTY), makers of the Tastykake((R)) snack line, today announced a multi-year, multi-platform marketing alliance with the Pittsburgh Steelers. Tastykake will join with the Steelers in a broad program, highlighted by co-branded products; radio, print and online advertising; and the availability of collectible Pittsburgh Steelers tins filled with various Tastykake products on Tastykake.com.