June 09, 2016
Tata Motors signs on as official sponsor for U Mumba

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Pro Kabaddi League: Tata Motors announces association with Team U MumbaNandini Sen GuptaTata Motors has announced the association of Tata Xenon with Team U Mumba for Season 4 of the Pro Kabaddi League. | TNN | Jun 6, 2016, 04.30 PM ISTCHENNAI: Tata Motors has announced the association of Tata Xenon with Team U Mumba for Season 4 of the Pro Kabaddi League.Commenting on the association, Anurag Dubey, business head- SCV, LCVs and Pickups, Commercial Vehicle Business, Tata Motors said, "This is a sport that has long been associated with strength and endurance similar to the attributes of the Tata Xenon. Kabaddi is also well followed in the interiors of the country and we would like to associate with the sport to engage with our audience to further strengthen the Xenon's presence. We wish all the players the very best for this season and look forward to many more such successful associations."Kabaddi, a popular sport in India, connects with the masses across rural and urban areas. "Tata Motors' association with team U Mumba reiterates the values the vehicle shares, with both the sport and the team, i.e., tough, rugged, consistent performance, zeal to overcome obstacles & win," said a company statement. Currently, Pro Kabaddi is the second most watched sport on Indian television. The Pro Kabaddi series is gaining popularity every season and team U Mumba has proven its skills in every season. The team will play their first game of Season 4 on June 25, 2016 against Jaipur Pink Panthers at Shree Shiv Chhatrapati Sports Complex Pune."The Tata Xenon reinforces Tata Motors endeavour to continuously provide new and varied offering to its customers," said the company statement. "Through the company's rural marketing initiative Neev that began in 2010, Tata Motors aims at penetrating remote markets and grow the company's small commercial vehicle business." Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs 2,75,561 crore ($41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. It also has an industrial joint venture with Fiat in India. With over 9 million Tata vehicles plying in India, Tata Motors is the country's market leader in commercial vehicles and among the top 6 in passenger vehicles.
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