LAS VEGAS, Jan. 3, 2015 /PRNewswire/ -- ALCATEL ONETOUCH today announced an exciting new partnership as the presenting sponsor of The Color Run in North America for 2015. The partnership will help bring "The Happiest 5k on the Planet" to more than 1 million participants in over 120 cities in the U.S. and Canada. As part of this exclusive partnership, ALCATEL ONETOUCH is powering a new layer of experience during The Color Run 2015 Shine Tour™ including the integration of ALCATEL ONETOUCH technology. In select markets, RFID connected bracelets enhance the runner's experience by making it quick and easy for them to share their favorite event photos via social channels.
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