The increased level of integration between the Blue Jays and TD will result in items such as the sponsorship of the Blue Jays music theme nights and the Winter Tour along with a permanent footprint within Rogers Centre. The 200 level of Rogers Centre on the south end will be rebranded as the TD Comfort Clubhouse. This exclusive area will also be the new location for the TD Comfort Zone which will present community partners and fans with the opportunity to sit in the iconic TD comfort seats and enjoy a premium viewing experience.