NEW YORK, Feb. 23, 2016 /PRNewswire/ -- After a banner 2015 in boxing, Tecate, the Mexican beer with bold flavor, announced today it will enter 2016 as the exclusive beer and presenting sponsor for Oscar De La Hoya's Golden Boy Promotions and has signed an endorsement contract with boxing's biggest star, current WBC, RING Magazine and Lineal Middleweight Champion and Golden Boy Promotions fighter, Canelo Alvarez.