May 20, 2015
Tecate signs on as official sponsor for Juventus F.C.

Participating in this sponsorship deal:

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The Tecate brand will be the new Juventus Official Regional Beer in the Central American country. The agreement establishes the terms for a series of far-reaching media rights, such as the use of the Juventus image via digital channels and at events, and represents the first regional deal for the Champions League finalists in a market where the Bianconeri are well loved and enjoy a large following.
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