Paris Saint-Germain cheers new partnership Ligue 1 club Paris Saint-Germain have signed a sponsorship deal with North-western Mexico-headquartered lager brand Tecate.The deal, details of which have not been formally released, will see the beverage brand stand alongside PSG’s culinary sponsors – Swedish pizza company Billy’s Pan Pizza and Indonesian water brand Super 02 Sport.The Cuauhtémoc company, which brews Tecate, was established in 1890 and brews other brands such as Sol and Superior. It is a subsidiary of Heineken International.Tecate already has sponsorship deals in place across European soccer, signing with La Liga’s FC Barcelona last year, and Serie A’s Juventus earlier this year.Paris Saint-Germain were league winners at the end of the 2014-15 season. Their new season begins on 7th August versus Lille.