May 23, 2016
The General signs on as official sponsor for Shaquille O'Neal

Participating in this sponsorship deal:

The general logo Shaquille o'neal in 2011 (cropped)
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The General®, an expanding auto insurance company known for its diminutive cartoon mascot and spokesperson, has signed its first real-life brand ambassador, and it’s a big one: NBA Hall-of-Fame center, Shaquille O’Neal.
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