November 06, 2014
Ticketmaster signs on as official sponsor for New York Yankees

Participating in this sponsorship deal:

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The New York Yankees announced today that it is partnering with Ticketmaster to create "Yankees Ticket Exchange," the only official online resale marketplace for Yankees fans to purchase and resell tickets to Yankees games.  "Yankees Ticket Exchange" can be accessed online through "My Yankees Account" for Season Ticket Licensees, and will utilize the resale platform powered by Ticketmaster’s integrated barcode transfer technology, which validates all tickets purchased to assure authenticity, and then reissues the tickets with new barcodes when the tickets are resold.
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