NEW ORLEANS and ROLLING MEADOWS, Ill., Nov. 7, 2011 /PRNewswire/ -- TicketsNow, Ticketmaster's resale marketplace, has been named the Official Resale Ticketing Partner for the Allstate Sugar Bowl and the 2012 Allstate BCS National Championship Game. Under the terms of the partnership, fans seeking to buy and sell tickets to the 2012 Allstate Sugar Bowl and 2012 Allstate BCS National Championship Game will be directed to dedicated marketplaces powered by Ticketmaster and TicketsNow's secure technology.