Snapshot
October 26, 2015
Tidal signs on as naming rights partner for Barclays Center

Participating in this sponsorship deal:

Screen shot 2015 03 31 at 8.53.59 am Open uri20141112 64162 wp8fnw?1415808082
Activation Locations
Read More
Barclays Center in Brooklyn has inked a name-in-title sponsorship deal with subscription streaming service Tidal that will see the arena’s theater configuration operate as the Tidal Theatre going forward, Billboard has learned.   The Barclays cut-down theater configuration, which features an advanced curtaining system located in the bowl, had operated as the Cushman & Wakefield Theater since the arena opened three years ago. The theater officially becomes the Tidal Theater today, and Cushman & Wakefield has been "repositioned" into other areas of Barclays Center, according to Barclays Center CEO Brett Yormark, who describes the Tidal partnership as a "content deal."
Read more at www.billboard.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
SponsorPitch Take

Get Our Take On This Deal!

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People

View Deal Makers

Signup as Professional