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November 06, 2014
Time Warner Cable signs on as official sponsor for New York Knicks

Participating in this sponsorship deal:

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For 48 days last winter, Time Warner Cable and Madison Square Garden were corporate enemies, engaged in a rancorous feud over the cost of carrying the MSG Network. The fight kept Time Warner Cable customers from watching Knicks, Rangers, Devils and Islanders games. And when Jeremy Lin began taking the Knicks on an inspiring ride, fans needed radios or bar stools to follow him.
Read more at www.nytimes.com »
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