October 05, 2015
Tissot signs on as official sponsor for National Basketball Association

Participating in this sponsorship deal:

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The agreement calls for Tissot to develop a new timing system for the NBA and to put its brand on the shot clocks in all 29 of the league’s arenas. It’s Tissot’s first such sponsorship with a major North American sports league and the largest in the company’s history. Tissot’s other partnerships with international sports leagues include MotoGP, the Superbike World Championship, and FIE fencing.
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