September 20, 2016
Toyota signs on as official sponsor for The Voice

Participating in this sponsorship deal:

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Toyota is the first marketer to take advantage of NBC Universal's advertising offering on Snapchat. As part of the deal, Toyota is sponsoring "The Voice" Snapchat story, which consists of five, short-form videos that feature user-submitted performances. Based on these submissions, "The Voice" coaches select a contestant to appear on the broadcast premiere of the show.
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