February 12, 2016
TRESemmé signs on as licensee for Chrissy Teigen

Participating in this sponsorship deal:

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ENGLEWOOD CLIFFS, N.J., Feb. 12, 2016 /PRNewswire/ -- TRESemmé, the #1 styling brand in the US, is teaming up with model and television host Chrissy Teigen to introduce a revolutionary reverse-wash system, Beauty-Full Volume. Teigen will make her TRESemmé debut in a series of humorous videos on the brand's YouTube channel that showcase the common compromise women inevitably make when trying to achieve volume: hair looks great, but too often feels crunchy, stiff or sticky – definitely not touchable.
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