November 06, 2014
TRESemmé signs on as official sponsor for New York Fashion Week

Participating in this sponsorship deal:

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In conjunction with their sponsorship, the hair care company is launching Tresemme Trespass, a Facebook group that gives women instant VIP access to the latest looks. The site will feature videos on how to get the hair seen on the runway, along with tips and tricks from celebrity stylist Jeanie Syfu. It includes a hairstyle gallery application, where users can vote daily on their favorite hair looks from the runway. At the end of the week, Syfu will provide video how-tos on the top two styles.
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