Partners look to strengthen, build upon innovative collaborations like One Team A groundbreaking relationship that has boosted the worldwide visibility of elite European basketball like never before will grow even bigger following the announcement today in Istanbul that Turkish Airlines and Euroleague Basketball will continue their unique partnership and title-sponsorship agreement for seven more seasons through 2020.The new agreement, one of the biggest sponsorship deals in basketball history, means that Europe's premier competition will be known as the Turkish Airlines Euroleague for an entire decade from the start of the original partnership in 2010.