April 27, 2016
Uber signs on as official sponsor for Beyoncé

Participating in this sponsorship deal:

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American Express in partnership with The Formation World Tour announce today a promotion with Uber to give Beyoncé fans #AmexAccess to sold out shows across the U.S. Starting today, Uber riders will be able to request the “FORMATION” view in the Uber iOS or Android app after they enter the promo code FORMATIONAMEX, while limited supplies last. If an Uber rider requests and is matched to a “FORMATION” ride, they will receive two tickets courtesy of American Express to the highly-anticipated tour in their city, as well as a complimentary round-trip uberX ride to and from the concert venue.
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