October 09, 2015
Under Armour signs on as official sponsor for Wisconsin Badgers

Participating in this sponsorship deal:

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UW will receive $3.3 million in product during the first year of the deal to account for the increased product needs associated with the change from adidas to Under Armour. UW will receive $2.45 million in product in the second year of the deal. That total will increase incrementally after that, to $3.05 million in the 10th year.
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