In a move loaded with challenges, News Corp.will simultaneously launch a Fox drama starring Mr. Sutherland, called "Touch," in more than 100 countries with a global marketing effort from Unilever. Advertising for the popular deodorant known as Sure in the U.K., Degree in the U.S. and Rexona everywhere else will accompany the effort. Kiefer Sutherland as Martin Bohm on Fox's 'Touch'