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November 06, 2014
United Airlines signs on as official sponsor for Chicago Cubs

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03/28/2011 4:26 PM ETChicago Cubs Welcome United as the Official Airline of the Team and Wrigley FieldMulti-Year Exclusive Agreement Extends Partnership of Two Iconic Chicago BrandsThe Chicago Cubs today announced a new three-year exclusive agreement making United Airlines the Official Airline of the Chicago Cubs and Wrigley Field, extending the long-time partnership of two iconic Chicago brands. Starting with the 2011 season, United will be the only airline visible in Wrigley Field and on the road with the Cubs, building on a successful corporate partnership that has included flying the team to road games since 2004.As a part of the extended partnership, the Cubs will rebrand Wrigley Field's Stadium Club as the United Club. The United Club is a pre- and post-game gathering place located in Wrigley Field's main concourse along the first base line. Throughout the season, patrons in the United Club will enjoy a true VIP experience including special guest appearances, road trip raffles, giveaways and even a United-themed drink special."The Cubs have relied on United to fly our team across the country for years," said Wally Hayward, executive vice president, chief sales and marketing officer of the Chicago Cubs. "We're pleased to extend our partnership with United, a global company with local roots, and look forward to working together to deliver a world-class experience to our fans."In addition to in-ballpark signage and daily game day integration during the season, United has separately secured rights to the highly-visible rooftop sign outside of Wrigley Field along Waveland Avenue. United also sponsored the Spring Training radio broadcast on Cubs.com, enabling fans who could not fly down to enjoy a game in person to catch all of the preseason action in Mesa, Arizona."As Chicago's hometown airline, we are thrilled to partner with the Cubs-a true Chicago icon", said Mark Bergsrud, senior vice president of marketing for United. "We look forward to being a part of the team experience, both in Chicago and at every away game, for both players and fans."
Read more at chicago.cubs.mlb.com »
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