November 06, 2014
Viacom signs on as official sponsor for Major League Baseball

Participating in this sponsorship deal:

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"As sports and pop culture increasingly collide, we're thrilled to partner with MLB to cover baseball through a uniquely MTV lens," said Stephen Friedman, President of MTV. "We will blur the lines between lifestyle and sports entertainment, spotlighting MLB's most exciting players in a way fans have never seen before.
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