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November 06, 2014
Victoria's Secret signs on as licensee for National Football League

Participating in this sponsorship deal:

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"It's a very big initiative," NFL Commissioner Roger Goodell said. "(Women) fans want to be treated as real fans because they love the game and they understand the game and they want to have the opportunity to experience the game just as anyone else does. We want to try to reach out and figure out how we get those ... casual fans to become more aggressive fans and feel comfortable doing it."
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