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April 10, 2015
Videotron signs on as naming rights partner for Videotron Centre
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Videotron signs on as sponsor for Videotron Centre
At first glance, the potential for Videotron to gain more brand awareness by putting its name on the prominent building appears somewhat limited. It already has a significant presence and consumer recognition in Quebec.
Read more at www.theglobeandmail.com »
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