May 16, 2018
Vineyard Vines signs on as official sponsor for Discovery Channel's Shark Week

Participating in this sponsorship deal:

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Celebrating the 20th anniversary of vineyard vines and the 30th anniversary of Shark Week, the vineyard vines and Shark Week collection will launch online at and in select vineyard vines stores on May 30. The launch will lead up to the summer's week-long, must-see event of shark programming, which will air on Discovery Channel from July 22 to July 29.
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