March 23, 2020
Vita Coco signs on as official sponsor for Feeding America

Participating in this sponsorship deal:

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NEW YORK--(BUSINESS WIRE)--As coronavirus concerns have led consumers to stock up on pantry essentials, including nutritious beverages, Vita Coco has seen an unexpected sales surge for its shelf-stable coconut water. Over the past few weeks, Vita Coco sales have increased upwards of 100% across major retailers. Confronted with a crisis of conscience about the state of the business, Vita Coco’s CEO and Co-Founder Michael Kirban commits to investing $1 million of the company’s incremental profits into the resources that need it most.
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