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November 06, 2014
Wheaties signs on as official sponsor for Adrian Peterson

Participating in this sponsorship deal:

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The news sparked a spirited debate in the NFL Media newsroom about best cereals. We caught a surprising amount of heat for backing Kix. Cinnamon Toast Crunch was the consensus winner, though it seems unfair to put that delicious sugar monstrosity up against more health-minded fare.
Read more at www.nfl.com »
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