November 06, 2014
Wrigley signs on as official sponsor for National Football League

Participating in this sponsorship deal:

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Matt Montei, senior director of confections and seasonal at Wrigley, a subsidiary of Mars, said the plan is for Skittles to become an "integrated part of the game day experience, both through retail and in-stadium activations." Montei also said that the brand is also working on team sponsorship deals so that Skittles can activate in local areas.
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