Snapshot
February 12, 2016
Yahoo! signs on as official sponsor for PGA Tour

Participating in this sponsorship deal:

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Yahoo Inc. (YHOO) and PGA TOUR today announced a strategic relationship to deliver free, live, and on-demand video content from the PGA TOUR to fans around the world, no cable subscription or authentication required. Teeing off today with the AT&T Pebble Beach Pro-Am, now on Yahoo, viewers around the world can stream Featured Holes coverage from PGA TOUR LIVE during the early rounds of tournaments such as THE PLAYERS Championship and the FedEx Cup Playoffs. PGA TOUR LIVE is the PGA TOUR’s new streaming video service, which offers premium and free live video from 30+ events each year, of which, Yahoo will be streaming Featured Holes coverage.
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