November 06, 2014
Yanjing Beer signs on as official sponsor for Houston Rockets

Participating in this sponsorship deal:

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"As soon as we drafted Yao, we began to put together a target list of companies that were looking to appeal to the Asian sector in order to gain market share in the United States," said Tad Brown, Rockets vice president of corporate development. "Yanjing was one of more than a dozen that we are working on."
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