By Business Wire Article Rating: October 5, 2013 11:06 PM EDT Reads: 791 The Houston Rockets and ZTE USA, the fastest-growing smartphone provider in the United States, jointly announced their first partnership, making ZTE the official smartphone of the Houston Rockets for the 2013-14 NBA season. The partnership is the first of its kind for ZTE globally and the first big consumer marketing push in the U.S. since the company entered the States 15 years ago. Lixin Cheng, Chairman and CEO of ZTE USA, the fastest-growing smartphone provider in the U.S., presents the new ZTE Grand S to Houston Rockets star forward Chandler Parsons and team CEO Tad Brown during a celebration in which the company was named the official smartphone of the Houston Rockets. (Photo: Business Wire) As part of the partnership, ZTE will have an opportunity to engage directly with the fans of the Rockets around the world through a variety of avenues, including key Rockets events, television and digital exposure, and customized in-game activation Both the Rockets and ZTE brands are debuting new, more powerful lineups this year. ZTE is launching two new smartphones – the ZTE Grand S and the ZTE nubia 5 – while the Rockets have a highly anticipated new roster featuring James Harden, Dwight Howard, Jeremy Lin and Chandler Parsons. Moreover, both brands are expanding globally, with ZTE providing its technology to more than 500 carriers and operators in more than 160 countries, and the Rockets reaching more than 325 million people worldwide, through more than 30 different networks throughout the world. “The Houston Rockets are a perfect match for ZTE’s first corporate sponsorship in the U.S. ZTE and the Rockets are both global brands bringing powerful lineups to excite both sports and tech enthusiasts across the country,” said Lixin Cheng, Chairman and CEO, ZTE USA. “Houston, and the U.S. at large, is a key market for ZTE going forward, building on our already 15-year track record of bringing robust yet affordable technology to U.S. carriers and consumers alike.” ZTE and the Rockets announced this partnership in a special press event just before the first preseason game on Saturday, October 5. Houston is an important market for the Richardson, Texas-based ZTE USA. It is one of the top wireless markets in the country and many of ZTE’s carrier partners, including AT&T, Aio Wireless, T-Mobile, MetroPCS, Boost Mobile, Virgin Mobile, US Cellular, Cricket Wireless and Tracfone have large presences there. “We welcome ZTE to the Houston Rockets family,” said Rockets CEO Tad Brown. “Together we aspire to create a partnership that will go above and beyond a simple sponsorship, into a joint effort that will attract fans locally and globally.” Under the terms of the agreement, ZTE will receive corporate sponsor status, including use of Rockets marketing rights, TV-visible branded signage, hospitality and presenting sponsorship of tonight’s preseason opener, where the partnership and ZTE’s new devices were revealed. Looking forward, ZTE will treat fans to giveaways and promotions throughout branded kiosks at Toyota Center home games and through in-game activations. ZTE will also be the presenting sponsor of the Rockets upcoming Blacktop Battle and will participate in the Season of Giving community program. CIO, CTO & Developer Resources About ZTE USA ZTE USA (http://www.zteusa.com/), a subsidiary of ZTE Corporation, is a leading global provider of mobile handsets, telecommunications equipment and network solutions. Operating since 1998, ZTE USA is dedicated to making cost-efficient, quality communications technology accessible to all. The company provides a magnitude of devices to every major US-based carrier generating over $16 billion dollars’ worth of business for U.S.-based companies and devotes more than 10 percent of its revenue to R&D. ZTE USA is headquartered in Richardson, TX and operates 11 Sales Offices, 5 R&D centers and 1 Distribution Center ZTE is ranked as the country’s fourth-largest supplier of mobile devices overall, and third-largest supplier of prepaid devices, by independent analysts. For more information, please connect with us on our social networks – http://www.twitter.com/ZTE_USA and http://www.facebook.com/ZTEUSA. About the Rockets Established before the 1967-68 NBA season, the Rockets began calling Houston home prior to the 1971-72 season. The 2013-14 campaign marks the 47th season of Rockets basketball. Under the ownership of Leslie Alexander, the Rockets brought Houston its first two major professional sports titles by winning back-to-back NBA Finals in 1993-94 and 1994-95. Off the court, the Rockets franchise has set the standard for community involvement. For more information, please visit www.rockets.com. ~ A NEW AGE ~ Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131005005015/en/ Published October 5, 2013 – Reads 791 Copyright © 2013 SYS-CON Media, Inc. — All Rights Reserved. Syndicated stories and blog feeds, all rights reserved by the author. Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. Latest StoriesBy Liz McMillanMar. 27, 2015 02:45 AM EDT  Reads: 1,272By Elizabeth WhiteMar. 27, 2015 02:00 AM EDT  Reads: 904By Roger StrukhoffMar. 27, 2015 01:00 AM EDT  Reads: 1,702By Liz McMillanMar. 27, 2015 01:00 AM EDT  Reads: 1,314By Esmeralda SwartzMar. 26, 2015 11:45 PM EDT  Reads: 980By Elizabeth WhiteMar. 26, 2015 11:00 PM EDT  Reads: 4,470By Pat RomanskiMar. 26, 2015 11:00 PM EDT  Reads: 2,810By Pat RomanskiMar. 26, 2015 10:45 PM EDT  Reads: 1,212By Jason BloombergMar. 26, 2015 10:15 PM EDT  Reads: 913By Elizabeth WhiteCloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together!In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, explored the synergies in these two approaches, with practical tips, techniques, research data, wa...Mar. 26, 2015 09:00 PM EDT  Reads: 4,836By Glenn RossmanMar. 26, 2015 07:00 PM EDT  Reads: 1,348By Elizabeth WhiteMar. 26, 2015 07:00 PM EDT  Reads: 3,890By Liz McMillanMar. 26, 2015 07:00 PM EDT  Reads: 5,017By Pat Romanski15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor.The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...Mar. 26, 2015 06:30 PM EDT  Reads: 4,598By Pat RomanskiMar. 26, 2015 06:00 PM EDT  Reads: 1,645 Latest Stories VIEW KEYNOTE WEBCASTSMicrosoftView Opening Keynote: Steve Martin Explains Microsoft AzureCAView DevOps Summit Keynote: A New State of the ArtIBMView Dr. Kristof Kloeckner Keynote: Cloud Needs DevOpsDIAMOND SPONSORMicrosoft Microsoft Azure for Enterprise: What and WhyPLATINUM PLUS SPONSORSOracleBig Data Management System: Smart SQL Processing across Hadoop and your Data Warehouse SPONSORSGigamon Performance Monitoring as an Inhibitor to Cloud Adoption VIEW KEYNOTE WEBCASTSSHIOpening Keynote | The Changing Atmosphere of Cloud ComputingRackspaceDay 2 Keynote | How to Maintain Relevancy in a Cloud World: A Step-by-Step Approach to the Future Business of IT AkamaiDay 2 Lunch Keynote | Application Delivery in the Cloud: Debunking Myths and Showcasing the RealitiesHGSTDay 3 Keynote | Navigating Storage in a Cloudy EnvironmentMicrosoft Day 4 Keynote | Clouds, Devices, and Demos! What Developers Need.DIAMOND SPONSORSHIBest Practices from SHI's CIO Key CustomersPLATINUM PLUS SPONSORSHGSTLighten Your Data Center TCO with Helium Storage SolutionsRackspaceThe Next Generation IT Department – Must Have Hybrid CloudPLATINUM SPONSORSOracleTen Myths of Cloud ComputingGOLD SPONSORSAkamaiFear & Loathing in the Enterprise Cloud (with apologies to Hunter S. Thompson) SOA SoftwareAPIs for Mobile App Development: A Soup to Nuts Analysis   Most Influential Technology BlogsBy Jason BloombergMar. 27, 2015 03:00 AM EDT  Reads: 860By VictorOps BlogIn part one of this series, our COO tackles the history and purpose of the NOC. A NOC, for those who don’t know, stands for Network Operations Center and, quite simply, is how large organizations with complex systems monitor them. Early versions of the NOC came about in the early 1960’s when there was a need for humans to actively take part in noticing, and fixing, complex errors. An early NOC ...Mar. 27, 2015 02:30 AM EDT  Reads: 1,071By Lori MacVittieMar. 27, 2015 02:00 AM EDT  Reads: 1,078By Stackify BlogMar. 27, 2015 01:45 AM EDT  Reads: 1,237By Roger StrukhoffMar. 27, 2015 01:00 AM EDT  Reads: 1,702By Esmeralda SwartzMar. 26, 2015 11:45 PM EDT  Reads: 980By JP MorgenthalMar. 26, 2015 11:00 PM EDT  Reads: 997By Jason BloombergMar. 26, 2015 10:15 PM EDT  Reads: 913By Lori MacVittieMar. 26, 2015 08:15 PM EDT  Reads: 806By AppDynamics BlogMar. 26, 2015 07:00 PM EDT  Reads: 1,383By Automic BlogMar. 26, 2015 07:00 PM EDT  Reads: 1,450By Vormetric BlogMar. 26, 2015 07:00 PM EDT  Reads: 1,135By Kyle SamaniMar. 26, 2015 06:45 PM EDT  Reads: 1,050By Pat RomanskiMar. 26, 2015 06:30 PM EDT  Reads: 4,598By Esmeralda SwartzMar. 26, 2015 06:30 PM EDT  Reads: 1,156By Mike KavisMar. 26, 2015 05:00 PM EDT  Reads: 1,800By Carmen GonzalezMar. 26, 2015 04:15 PM EDT  Reads: 2,291By Elizabeth WhiteMar. 26, 2015 04:00 PM EDT  Reads: 1,457By AppDynamics BlogMar. 26, 2015 04:00 PM EDT  Reads: 565By VictorOps BlogMar. 26, 2015 04:00 PM EDT  Reads: 1,080