2k

Director of Partnerships and Licensing

2K Games

Novato, CA

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Job Description

Posted On: November 25, 2014

Reporting to the SVP of Marketing, the Director of Partnerships and Licensing is responsible for leading marketing partnerships, sponsorship sales, and licensing across 2K. The Director will work with existing partners, identify and pitch new partners and manage through execution. This position requires working across many groups and coordinating with the company marketing and development teams to architect large-scale in-game deals and national consumer retail-focused promotions with the goals of generating revenue and extending product/brand awareness to a greater numbers of consumers and consumer groups. RESPONSIBILITIES: • Lead and manage internal and external teams to identify brand building partnerships, sponsorships and in-game advertising revenue deals. • Develop sponsorship and sales strategy and pitch materials. • Work closely with development and marketing teams to create sellable inventory and materials to communicate the options to partners. • Manage relationships with league partners (NBA, WWE) ensuring that strategies are aligned and to secure support and approvals for deals and partnerships. • Architect large-scale consumer promotions across and between 2K, partners/sponsors and retailers. • Oversee brand extending promotional programs for new product launches. • Develop and manage relationships with hardware, tech and bundle partners. • Work with 2K channel marketing, licensing partners, first parties and retail partners on promotional campaigns to drive 2K merchandise and game sales. • Manage the merchandise category and roll-out strategy for the entire 2K line of merchandise, as well as managing approvals, art requests and retail promotions. • Oversee licensing contracts and financial reporting and internal communication.


Required Skills

QUALIFICATIONS: • BS/BA or MBA and 10+ years in licensing, preferably with some exposure to interactive entertainment brands. • At least 3 – 5 years experience managing a team as well as outside vendors. • Experience working with well-known CPG brands on marketing promotions. • Proven experience in generating revenue. • A credible communicator, adept at operating at senior management level with excellent presentation skills. • Commercially minded and results driven Ability to work well within a matrix organization. • Legal contracts experience. • Financial planning & analysis, budgeting, forecasting, planning skills. • Familiarity with video games or experience working with development team. SKILLS: • Must have demonstrated abilities in the development of licensing and promotional programs, with several years of experience. • The Director should be a creative thinker with strong presentation skills and be comfortable presenting to senior executives both internal and external. • The Director should be an outstanding negotiator and a creative problem solver and able to assess the value of promotional programs. This individual needs to be a self-starter that can work independently and be self-motivated to solve problems and be comprehensive in her/his approach to partnership and revenue development. • Must have excellent interpersonal, communication, presentation, negotiation skills with the ability to take a partner from initial prospecting to closing.