YETI Coolers created and leads the premium cooler category by building indestructible coolers that keep ice for days, and is expanding into new markets and products. To continue to fuel our exponential growth, we are hiring an Outdoor Marketing Manager, who will be dedicated to building the YETI brand within several outdoor communities. A little about YETI We’re on a rocket ship. You can find us on “Fastest Growing Company” lists, and our sales have nearly doubled every year since our founding in 2006. Our roots are deeply in the outdoors (especially hunting and fishing), but our story and appeal are expanding into new markets daily. We are probably bigger (in sales, staff, resources) than you think we are, but still small enough for you to meaningfully help build and shape this growing brand. We believe in making great products without compromise and telling our story authentically. We’re in Austin, Texas, which is one of America’s fastest growing cities for a reason: it’s a great place to live. A little about you You are a highly motivated marketer with a deep personal passion for the outdoors and professional experience in the outdoor industry. You love talking to people and making connections. Your professional background includes hands-on marketing activities such as brand integrations / partnerships, events, and working with athletes / personalities… but you’ve secretly (or not-so-secretly) always dreamed of being a professional adventurer. You’re an outdoors junkie, and love to do anything associated with fresh air and open spaces. Hiking, climbing, camping, biking, paddling, snow, surf, sand – you name it, you’re game. Two weeks rafting the Grand Canyon or camping in Glacier sound much more like your Disneyland than the actual Disneyland. You thrive in fast-paced, ever-changing entrepreneurial environments. You aren’t afraid to take initiative and run with projects with varying levels of direction. A lot about the job The Outdoor Marketing Manager will represent YETI to the outdoor community. This includes camping, hiking, paddle sports, surf, biking, and many other flavors of human-powered adventuring… but not hunting or fishing – they have their own Marketing Managers. Charged with a mission of creating YETI product demand by driving awareness, affinity, and advocacy within the outdoor community, you will be YETI’s internal expert on outdoor enthusiasts. This will include managing our outdoor ambassador and guide relationships, participating in outdoor consumer and trade shows, working with outdoor content producers, developing brand partnerships, and guiding the marketing team on effective communication to outdoorsmen and outdoorswomen. While this position will be based in Austin, Texas, during certain times of the year it will require extensive travel to attend industry events, activities and outdoor adventures. Reports to: Director, Brand Marketing / Sr. Marketing Manager Key Interfaces: Marketing, Sales, New Product Development, YETI Outdoor Ambassadors, YETI Pro Outdoor Guides/Instructors, media partners, writers/editors, marketers from other leading brands, agency partners. Duties: • Manage YETI’s outdoor ambassador and guide/instructor relationships • Oversee YETI’s participation in outdoor conservation programs • Attend outdoor events on behalf of YETI • Assist in outdoor content development for web, blog and advertising• Assist in outdoor-specific social media and PR • Assist in YETI media planning and ad strategy for outdoor enthusiasts • Traveling: 30% or more travel, with large seasonal variation Key Accountabilities • YETI brand progress (awareness, affinity, advocacy) within outdoor communities • Demonstrated return / results for programs championed • Effective execution of programs (on time, on budget, high quality) • Discretionary budget management • Guide and Ambassador engagement metrics

Work Experience: • 5+ years of professional experience in the outdoor industry • 5+ years of marketing/advertising/media experience, preferably for a consumer product brand, media property, or marketing agency. • Experience in marketing fields related to event activation, brand partnerships/integration, and/or working with personalities or athletes considered a plus Education: • Bachelor’s degree Skills: • Excellent interpersonal, written and verbal communications skills • Strategic marketing skills: ability to clearly articulate and execute strategic vision • Creativity • Strong organizational and prioritization skills • Team leadership and management skills Behavioral Qualifications: Ability to work in a fast-paced, changing environment Passion for YETI Deep passion for the outdoors required Fit with YETI’s Core Values Be authentic and innovative with our brand and products Continually strive for improvement Prioritize activities that have the biggest impact Be responsive and go the extra mile Act with a sense of urgency No one succeeds alone This position will be based in Austin so you must be willing & able to relocate to Austin within a few weeks of offer acceptance.