Data

HBO Director, Program Advertising

HBO

New York, NY

Apply Online Post a Job

Job Description

Posted On: January 14, 2015

This position reports into the VP of the group and manages the development and execution of fully-integrated, strategic consumer advertising and promotion campaigns for HBO Original Programming, including Series, Mini-Series, Films, Sports, Comedy and Documentaries. PRIMARY RESPONSIBILITIES: - Supervise multiple external agencies in the development of creative advertising, media planning and high-impact promotions for both tune-in and EST/DVD campaigns (e.g. guerilla/viral marketing, event sponsorships, etc). - Write marketing strategy/creative briefs to establish program positioning and strategic direction. Develop marketing partnerships with media partners, retailers, organizations, and like-minded brands to drive viewership and broaden the reach of brand/program messaging. - Serve as a liaison between all internal departments to ensure cohesive strategies and integrated campaigns. - Manage the production process for all off-channel marketing materials (i.e. project timelines, technical specs, etc.). - Effectively supervise a small team, providing direction, managing workflow and overseeing skill development. - Manage and maintain a multi-million dollar annual media and production budget, ensuring effective and economical allocation of resources.


Required Skills

- 8 - 10 years of brand marketing experience at an entertainment company (this is a must). - Outstanding creative judgment and familiarity developing advertising creative in all forms of media. - An ability to think both creatively and strategically. - Excellent organizational and written/oral communication skills. - The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture. - Strong working relationships within the advertising and media industry. - Knowledge of the digital media space and new technology platforms (e.g. social media, mobile, etc.) - A passion for entertainment and popular culture.