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Sponsorship Sales Agency RFP

Chicago Zoological Society at Brookfield Zoo

Brookfield, IL

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Job Description

Posted On: February 04, 2015

The Chicago Zoological Society (CZS) seeks a sponsorship sales agency. The goal is to increase our partnership marketing sales force through identification, solicitation, and sales via new partners. This document outlines the Society’s guidelines for your responses. The Proposal must be received no later than February 9, 2015 by 5:00 pm CST. All questions and responses to the RFP must be addressed to: Carolyn Wilkin Associate Partnership Marketing Manager Chicago Zoological Society 3300 S. Golf Road Brookfield, Illinois 60513 708-688-8484 [email protected].     PROJECT DESCRIPTION     The contracted agency will work closely with our in-house Partnership Marketing team to increase our sponsorship sales efforts and reach through the generation of marketing revenue. Main objectives include:  Working in tandem with the CZS Partnership Marketing team to generate sponsorship revenue of $1,220,000  Identifying partners who align with the CZS mission  Generating meetings with partners in a critical 60-day window  Generating revenue to support the summer campaign first and foremost  Securing and closing five-figure and six-figure marketing partnerships  Identification of multi-year agreements Agency should have demonstrated experience in closing five-figure to six-figure deals and have access to contacts from a wide and deep list of potential partners. Experience with destination attractions and/or non-profit organizations is helpful.     TIMELINE     February 9, 2015: RFP’s received by CZS February 13, 2015: Notification of agencies for interviews February 16-20, 2015: Interviews with agencies at Brookfield Zoo Week of February 23, 2015: Agency selection


Required Skills

    PROPOSAL CONTENTS     To ensure consistent proposals amongst all submitting agencies, please include detailed information regarding all of the following topics: 1. Introduction page about your agency. 2. Provide names and background highlights of each proposed CZS agency team member. 3. Detail sales capabilities. 4. List key clients and major category handle by agency. 5. List previous work with non-profits, cultural institutions, and attractions. 6. Outline your fee and commission structure including: a. Monthly retainer fees b. Minimum commitment contractual time period, if applicable. c. Commission structure on cash (and in-kind, if applicable). d. Performance clauses, if applicable. e. Commission fee structure on renewals, in the event the agency contract is expired or the relationship is terminated. 7. Outline sales structure and selling cycle including: a. Model for working with clients through sales cycle. b. An overview of negotiation process. c. An overview of working with in-house staff. d. Non-compete clauses 8. Other: a. Submit, no more than five, samples of sponsorship successes. b. Submit, no more than five, client testimonials to support agency’s success. c. Identify annual agency revenue.     TIMELINE     February 9, 2015: RFP’s received by CZS February 13, 2015: Notification of agencies for interviews February 16-20, 2015: Interviews with agencies at Brookfield Zoo Week of February 23, 2015: Agency selection     REQUIRED PROPOSAL RESPONSE FORMAT AND DEADLINE     The proposal must be received no later than February 9, 2015 by 5:00 pm CST. Proposal should be e-mailed or mailed as a single PDF file (or link to PDF) to Carolyn Wilkin: Carolyn Wilkin Associate Partnership Marketing Manager Chicago Zoological Society 3300 S. Golf Road Brookfield, Illinois 60513 [email protected]