The Director will work alongside the Vice President to create and implement a strategic global Fashion strategy to enhance M•A•C’s visibility, credibility and presence during Fashion Weeks and throughout the year in order to protect and maintain the brands positioning in the Fashion industry.
KEY RESPONSIBILITIES:
Work alongside the Vice President, Global Fashion Relations to create and implement a global Fashion strategy that helps to protect the brands stake in fashion
Collaborate with the Vice President and Administrator to create and implement New York, London, Milan, Paris fashion week strategy and events that will elevate the brands presence
Develop and maintain global relationships with emerging and established designers, stylists, fashion/industry insiders
Establish and maintain global relationships with emerging and key makeup artists to help secure fashion shows and brand loyalty
Seek out strategic global partnerships with key fashion institutions to increase awareness, authority and buzz for the brand
Create Fashion Week awareness with consumers at counter and promote M∙A∙C’s backstage makeup authority to help drive sales
Work closely with the UK and Paris Fashion teams to identify brand appropriate opportunities and partner/support them on fashion initiatives
Attend select fashion shows in Milan, London, Paris and secondary fashion week market when needed. Meet and collaborate with local Public Relations teams to brainstorm and collaborate on fashion projects
Liaise with Online Marketing and Editorial teams to help develop fashion week programs that will drive awareness and engage M∙A∙C fans and consumers
Alongside Vice President and Administrator manage all Designer Product Collaborations and liaise with Creative, Marketing, Product Development departments and the Designer to ensure seamless execution of the partnership
Work closely with the Creative Department and Pro Store in creating the Fashion Week Global Trend Book
Liaise with Makeup Artistry and Global Communications to determine key shows for global face charts and seasonal trend book
Collaborate with Global Communications team on all fashion week projects both backstage and special events
Work with the legal team and manage all designer and Fashion Relations contracts
Help manage global Fashion Relations budget. Work closely with Finance
College degree required
8 years fashion, special events experience
Conversational French or Italian an asset
Diplomacy, team player and leadership skills required
Must be able to work in fast pace environment and prioritize/juggle numerous projects
Must have strong contacts within fashion industry
Highly organized
Ability to develop and manage plans and budgets
Outstanding verbal, written communications and organizational skills required
Must have the ability to manage and motivate junior team members