Data

Vice President, Branded Entertainment

Viacom

New York USA-NY

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Job Description

Posted On: March 31, 2015

The VP of Branded Entertainment will work with the Content Development and Integrated Marketing teams to produce long and short for branded content offerings for our blue chip advertising partnerships across all Comedy Central screens (TV, Digital & Social). This role will work closely with our development teams to ensure all branded content is on par with Comedy Central’s programming; can seamlessly integrate partners; and is able to drive earned media engagement with fans via social media and YouTube.


Responsibilities

  • Proactively develop branded content opportunities for our top advertising partners that align with the voice and brand of Comedy Central. Content will consist of branded episodic content, one-off specials, short form content and social content organic to respective social platforms
  • Solicit and develop multi-screen branded entertainment series from 3rd party production companies for acquisition, integration and distribution across all Comedy Central’s screens
  • Oversee the production of all branded long and short form branded content offerings
  • Work with Integrated Marketing to develop long and short form content opportunities in response to RFPs tied to the Upfront and Scatter Marketplaces
  • Develop video based content for TV & Digital Develop organic content for social activations with brands (e.g. Tumblr, Twitter, SnapChat & Facebook)
  • Work with Comedy Central Original Programming & Development team to create and produce additional short form show content


    Required Skills

    Basic Qualifications

  • 7+ years’ experience in Development and production experience
  • Experience producing content for blue chip advertisers
  • Relationships and experience working with 3rd party production companies, ad agencies and clients


    Additional Qualifications

  • Strong working knowledge of social media for the distribution of branded content and the ability to develop content specifically for these platforms
  • Track record of developing best in class branded entertainment content