Data

Director of Events and Sponsorship

Vineyard Vines

Stamford, CT

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Job Description

Posted On: April 28, 2015

The Director of Sponsorship and Events will be responsible for fully activating against all partnerships and events. He/she will be accountable for coordinating all deliverables prior to the start of events. He/she will take an active lead in coordinating all event operations and logistics, assuring the event setup is on-brand and inviting. The position will work closely with the SVP to provide overall direction and recommendations to instill uniformity at all events, including retail events. He/she will work with the Retail Marketing Manager on a plan to make all retail events turnkey. He/she will work cross functionally with the marketing, public relations, social media, retail, direct and wholesale teams as well as the creative services department. He/she will manage outside vendors and the Manager of Sponsorships & Events.


Functions & Responsibilities:


Candidates should be self-confident, energetic, pro-active, organized and able to multi-task and perform projects under tight deadlines. Must be self-motivated and able to work independently, yet be a team player. Must like a fast paced, frequently changing entrepreneurial environment and thrives on change.


Sponsorship Management

  • Ongoing review and understanding of contracts
  • Creation of timelines to fully activate against partnerships
  • Management of product deliverables


    Event Execution

  • Oversee marketing strategy for each event is fully executed upon
  • Creation of marketing materials/signage to support events
  • Full coordination of all on-site activation logistics and site plans
  • Coordination of post event wrap-up materials/analysis


    Vendor Management

  • Daily communication with outside vendors for promotional products, event management, mobile tours, etc.
  • Aid in conducting RFPs for vendors; Source new promotional products
  • Ongoing management and upkeep of promotional inventory on company site


    Brand Ambassador Program

  • Oversee team coordinator’s management of Whale Rep program


    Travel and staff coordination

  • Oversee coordinator in booking all travel/accommodations
  • 50%+ travel required


    Warehouse/inventory management


    May be asked to perform ad hoc tasks as necessary


    Required Skills

  • College degree required. Major in marketing or communications preferred.
  • 5+ years of experience in a related field, including exposure to retail environment
  • Previous experience in managing a direct report
  • Knowledge of vineyard vines business/product line
  • Knowledge of Microsoft Office applications
  • Knowledge of General office procedures and skills
  • Strong organizational, time management and communication skills.
  • Self motivated and ability to work under tight deadlines.
  • Ability to adhere to all company policies and procedures.
  • Ability to maintain regular and predictable attendance.
  • A bachelor’s degree in marketing or related field with at least one year experience in a related field.
  • Excellent knowledge of Microsoft Office applications.